How your fashion business can thrive in a pandemic

Statistics show that retail sales of clothing product declined by 43.5% which is considered as the most dramatic decline.
How your fashion business can thrive in a pandemic
Tuesday 10th, August 2021

Statistics show that retail sales of clothing product declined by 43.5% which is considered as the most dramatic decline. Covid-19 brought the world to a halt; business owners’ livelihood were heavily affected. At this point, “Fashionistas” care less about trendy outfits. The Lockdown has impacted on the physical stores as everyone is living in fear of contracting the virus.

As the world strive to combat the spread of Covid-19, we will be sharing tips on how to thrive in this Pandemic.

Use Digital Platforms

Put your business online

When life throws you a lemon, you got to make lemonade.

Due to restricted movement, all business owners are taking advantage of the digital platforms.

The major advantage is the low financial cost. You don’t have to deal with bills associated with physical stores. No rent, electricity, maintenance, store taxes and the list is endless.

With digital platforms, you are almost selling at a low cost.

In 2021, statistics show that there were over 2.14 billion online shoppers and you can leverage on the restricted movement. Push all your products on social media, online platforms, and watch how your business will start converting customers even beyond your physical location.

Do you want to start your own online store? We know that building an online store can be a scary thought, especially when you are not a tech-savvy. Well, you’re not alone. After helping hundreds of users start their online store, we can point you in the right direction.

With PayFlexi Storefront, you can quickly and easily set up a one-stop website for your customers to learn more about your product/service and also accept payments.

Our no-code builder lets anyone with no technical skills put together a storefront in minutes. Create multiple product pages and send your customers to your storefront to get paid.

You can build your storefront for free here.

Use of SEO

Search engine optimization

Did you know that 90% of people learn more about a local business online than anywhere else? As a fashion (local) business owner, you want to ensure that when consumers search for the type of services you offer, your business appears on their screen.

Ensuring that you show up whenever people search for type of business or service online is what called Search Engine Optimization (SEO).

SEO is increasing visibility. With a good practice of SEO, this will increase the visibility of your store.

In order to increase your visibility, google my business is one of the digital marketing tool to explore. Google my business (GMB) is a free internet service that promotes goods and services. It allows people to detect how they want to appear online.

Google My Business (GMB) also allows customers to write reviews, which increases your visibility. The more reviews you have, the more it pushes your GMB on the front page.

PayFlexi online store has been optimized on google my business which will improve your visibility.

For an instance, when a customer search for “office dresses,” Google is able to detect that the customer wants to order and puts the “Google My Business” listings right up at the top of the organic results.

Offer Flexible Payment Plans (Layaway) Service

Payment plans for fashion businesses

Familiar with the situation when you want to buy something or pay for a service and haven’t got enough money on your card or wallet? Well, you’re not alone. A lot of your customers have that challenge, and they end up not buying. What we found out is that the opportunity to split the payment into several instalments can increase the number of orders, and facilitate the conversion of doubting customers, especially if you are selling high-ticket fashion items.

PayFlexi makes things really easy for your customers who want to buy your product now and can’t pay the full amount at a time. Customers can thus manage their financial budget to buy pricey and multiple products at a time.

PayFlexi integrates with existing ecommerce solutions such as WooCommerce, Magento, Prestashop, Easy Digital Download and more. Don’t have a website, not a problem. Easily create an online storefront, payment pages and payment links you can share with your customers to receive payments.

Don’t leave money on the table. Implement these strategies today to continue to increase sales especially during this pandemic situation.


Increase customer conversion and close more sales. Allow your customers to pay for products and services with customized layaway and instalment plans.

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